Launching campaign of wine brand Reserva dos Amigos, with outdoor, radio, POS and PR.
Eduardo Paím, the famous Angolan singer and composer, was the star of this campaign.
Eduardo Paím was invited to create a song, inspired by the brand, that was aired on radio at the launch, and was the main animation in a small acoustic concert performed by the singer to a selected audience of journalists in a PR action.



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