Integrated launching campaign of the brand Fermat – chain of building supply stores, DIY and decoration. This project involved a modernization of the graphic identity for the store and application to all institutional and promotional stationary; creation of in-store signposting; creation of a new signature and a new concept for a campaign adapted to the new ambitions of the brand. The advertising campaign was presented in the following media: outdoor, radio (with a jingle specially created for the brand) and point of sale.