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With the goal of upgrading the image of Angolan inks brand, BACK developed a new identity. The symbol shaped in "D" may be interpreted as the sectional logo. The expression of the allegorical capitulate refers to the imagetic context of the ink when mixed, forming a whirlwind of colorful hues. Therein, adjacent the joy, energy and pace accentuate the natural vivacity of Angolans.

Responding to the same premises of the logo, the signature created, which also defines the new positioning of the brand, is "The colors of Angola".

Application of the new brand to stationary.



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