Recreation and strategic redirection of the brand formerly known as “Ponto de Apoio à Vida” (Point of Support to Life). The logo has come to represent in a more direct and empathetic way the unique bond between a pregnant woman and the baby inside her belly.

"A moment in my tummy. A lifetime in my heart. "

The naming has been simplified and is now coincident with the passage of this institution to so much more than a simple answering point.