BACK gives birth to another identity.
"A moment in my tummy. A lifetime in my heart." This is the concept behind the rebranding developed by BACK to Ponto de Apoio à Vida, an association that makes the most noble work of helping pregnant women and their babies for over a decade. Time as arrived to make a positive appraisal of these 10 years, which translates into thousands of mothers assisted, a Support Center and a Welcoming Home - Casa Santa Isabel. It was the ideal moment to update the image of this brand. And after precisely nine months of work, a new identity was born!