The concentrated vitamin complex, with minerals and the refreshing taste of this Compal juice, allowed the brand to position it as "a daily companion, energy giving, fighting day-to-day weariness." Thus arose the new brand signature, 'Energy for another day".

The new identity is inspired by the drop of juice or, in another interpretation, the fruit leaf, enhancing the naturalness of the product. The layout of the brand unfolds in other colors depending on the flavor of the juice. The typography, designed from scratch, is also inspired by the leaves/drops, which is prominently shown on the ends of each letter.