Application of the new identity of GUD, a Compal juice brand, throughout the production line to Portugal, Angola and Mozambique.
In designing the new packaging, features as energy and freshness were emphasized, represented by a cascade of juice falling on the fruit. The bold and attractive colors of the brand’s layout helps to distinguish each flavor and a small seal was also developed to ensure the nutritional communication of each juice.
The shipping box also underwent a design upgrade aiming for a better identification in the shelves of "discount" supermarkets.